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You don’t have to wait until a product is finished to start selling it. Every one-time product has an Availability setting with three options:

Available now

The default. Buyers pay and get the product straight away.

Pre-order

Buyers pay now at the normal price. The content unlocks on the release date you set.

Waitlist

No checkout. The product page shows Coming soon and collects emails instead of payments.
Set it in the product editor, under Availability. Existing products stay Available now; nothing changes until you pick something else.

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Waitlists

Use a waitlist to test demand or build an audience before you’ve priced or built the product.
  • The product page and its storefront card say Coming soon. The buy button is replaced by a Join the waitlist email form. There is no checkout.
  • Visitors can also tick a box to get your newsletter. Only those who tick it are added to your audience (tagged waitlist); everyone else is on the product’s waitlist only.
  • The waitlist is in the editor, under Availability: the count, every signup with its date, and Export CSV.
  • When you switch the product to Available now (or Pre-order), everyone on the waitlist gets one email with a link to the product page. You can also press Notify waitlist at any time after that. Each person is emailed at most once, however many times you press it.
  • Addresses that bounced, reported spam, or unsubscribed from your emails after joining are skipped. Each email has a link to leave the waitlist.

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Pre-orders

Use a pre-order to get paid while you finish the product.
  • Pick Pre-order and set a release date (in the future, at most two years away). You can save a pre-order before you’ve uploaded the file; you just can’t release it without one.
  • The product page and checkout say Pre-order — available followed by the date. Buyers pay the normal price, and their receipt says when the product will be ready.
  • Until release, buyers see the purchase in My purchases as Available on the release date. Files, links and course lessons stay locked; the lock is enforced on our servers, not just hidden in the page.
  • On the release date the product switches to Available now, the content unlocks, and every pre-order buyer gets one Your pre-order is ready email with a link to their purchase.
  • Ready early? Press Release now in the editor (or pick Available now and save) to release it straight away.
Pre-orders are for one-time products. Subscriptions start billing the day someone subscribes, and a credits pack is a balance granted at purchase, so neither can be pre-ordered.

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Over the API

Products carry two fields in the REST API: Create or update a pre-order with both fields:
Set availability to available to release a pre-order or open a waitlist.