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Fair pricing lowers your price for buyers in countries where the same money buys more. A buyer in India sees Prices adjusted for India: 60% off on your product page and pays the adjusted price at checkout. Buyers in the United States, Western Europe and Australia pay your full price.
Fair pricing is part of the Growth plan and above.
1

Turn it on

Go to Launch pricing → Fair pricing and switch it on. Every product follows these settings.
2

Check the tiers

Countries are sorted into four tiers by how far money goes there compared with the United States (a purchasing-power index built into Pocketsflow). Each tier has its own discount, from 0% to 80%:
3

Add exceptions (optional)

Set your own discount for any country under Country exceptions. 0% means full price there.
4

Per product (optional)

In the product editor, Checkout step → Launch pricing, choose Store settings, Off (full price everywhere) or Own percents (the store’s countries with this product’s own discount per tier).

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The VPN check

The buyer’s country is never taken from their browser. It is the country of their internet connection, worked out on our server, and it must agree with everything else we know before the discount applies:
  1. Their device’s time zone. A VPN changes the connection’s country, almost never the computer’s clock. A connection from India with a clock set to New York (or to UTC, which privacy tools report) pays full price.
  2. Their billing country. If the billing country typed in the payment form is another country, the checkout prices the order again at full price before they can pay, and says why: Fair pricing is for buyers paying from India.
  3. After payment. The billing country the payment collected is compared once more. The payment has already happened at that point, so a mismatch is not refused: the order is marked (pricing.fairPricing.verified: false) and counted under Billing mismatches in the results, so you can follow up or refund.

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How it combines

Only one discount applies to an order: the best of fair pricing, any live flash sale and the buyer’s discount code. On a product with early-bird steps, fair pricing is taken off the early-bird price. Fair pricing never takes a price below 1.00 and never makes an order free.

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Results

Launch pricing → Fair pricing → Results shows the orders that got fair pricing in the last 30 days, 90 days or 12 months: orders, revenue, the discount you gave and billing mismatches, by country. Amounts are your product price in your currency, before tax.

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API

Read and change the settings with /fair-pricing, the results with /fair-pricing/analytics, and a product’s mode with PATCH /products/{id}/fair-pricing. See Launch pricing API.