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Give every place you post its own short link — your Instagram bio, a YouTube description, a TikTok, a newsletter, an ad — and see which one actually sells. Each link shows its clicks, unique visitors, sales, revenue and conversion rate.
Tracked links are part of the Starter plan and above.
1

Open Tracked links

In the dashboard sidebar, under Grow, open Tracked links and click New link.
2

Choose where it opens

Your store, one of your products, or any other page of your store (including a domain you connected).
3

Name the short link

Type the part after /go/ — for example ig-bio. The field checks right away whether the name is free. Your link is https://<your-store>.pocketsflow.com/go/ig-bio (or on your own domain if you connected one).
4

Pick the channel

Instagram, TikTok, YouTube, X, Facebook, Email, Ads or Other. It groups your links in the By channel table and fills in the UTM parameters for you (utm_source=instagram&utm_medium=social&utm_campaign=ig-bio). You can change them under UTM parameters.
5

Post it

Copy the link from the list, or download its QR code (a print-size PNG) for flyers, packaging and slides.

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What counts

  • Clicks are visits through the link. Bots, link-preview fetchers (the card an app shows when you paste a link), browser prefetches and the same person clicking again within 30 minutes are not counted.
  • Unique visitors are distinct people over the date range.
  • Sales are orders placed within 30 days of clicking the link, credited to the last link the buyer clicked. Free claims count too; refunded orders and test-mode orders don’t.
  • Revenue is those orders’ total in your account currency, read like the Revenue on your dashboard.
  • Conversion is sales per unique visitor.
Visitors are never identified: we store a one-way hash of the device, not the IP address.

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Safe by design

A tracked link only ever opens a page of your own store. Links to other websites are refused when you save, and each click checks the destination again — if you disconnect a domain, its links fall back to your store’s home page. A mistyped short link still lands on your store, never on an error page.

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Editing, archiving and your plan

  • You can change a link’s destination, label, channel and UTM parameters at any time. The short link itself never changes once it exists, so links you already posted keep working.
  • Archive hides a link from the list. It keeps redirecting and counting.
  • If your plan drops below Starter, every link keeps working and every visit and sale is still recorded. You can still copy, archive and restore links; creating or editing them, and seeing the numbers, waits until you upgrade — then the full history is there.

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API and AI agents

Tracked links are in the public API (/tracked-links) and in the MCP server (list_tracked_links, create_tracked_link, get_tracked_link_stats, update_tracked_link). See Tracked links API.