Create a Product

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Overview

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Before You Start

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Step 1: Create New Product

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Navigate to Products

1. Go to Dashboard → Products
2. Click Create Product (top right)
3. You’ll see the product creation form

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Product Types

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Step 2: Basic Product Information

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Required Fields

• Maximum 100 characters
• Shows on product page, checkout, and receipts
• Example: “Complete Social Media Templates Bundle”

• URL-friendly identifier
• Auto-generated from name, but customizable
• Example: complete-social-media-templates
• Must be unique across your account
• Can only contain letters, numbers, and hyphens

• 1-2 sentence value proposition
• Shows under product name
• Maximum 200 characters
• Example: “150+ professionally designed templates for Instagram, Twitter, and LinkedIn”

• Rich text editor with formatting options
• Explain what’s included, who it’s for, benefits
• Supports:
  • Headings, bold, italics
  • Bullet lists and numbered lists
  • Links and images
  • Code blocks

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Step 3: Pricing Configuration

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Standard Pricing

• Enter amount in your chosen currency
• Minimum: $1.00 (or equivalent)
• Maximum: $999,999.99
• Shows on product page and checkout

• Supported: USD, EUR, GBP, CAD, AUD, and 50+ more
• Cannot be changed after first sale
• Customers see prices in your chosen currency

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Pay-What-You-Want (PWYW)

1. Toggle Pay What You Want switch
2. Set Minimum Price (required)
3. Set Suggested Price (optional, shows as default)
4. Set Maximum Price (optional)

Minimum: $10
Suggested: $25
Maximum: $100

• ✅ Launch promotions
• ✅ Pay-it-forward products
• ✅ Bundled past products
• ❌ Premium high-ticket items (use fixed pricing)

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Step 4: Upload Product Files

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Digital File Delivery

1. Click Upload File in the Product Files section
2. Supported formats: ZIP, PDF, MP4, PNG, JPG, MP3, EPUB, and more
3. Maximum file size: 2GB per file
4. Multiple files allowed—upload each separately

• Use ZIP files for multiple assets
• Name files clearly (e.g., “Social_Media_Templates_v2.zip”)
• Include a README or instructions inside ZIP files
• Test downloads to ensure files aren’t corrupted

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External Links

• Paste link to Google Drive, Dropbox, course platform, etc.
• Shows to customers after purchase
• Examples:
  • https://drive.google.com/drive/folders/...
  • https://www.dropbox.com/sh/...
  • https://courses.yoursite.com/access

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Step 5: Product Images

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Thumbnail Image (required)

• Purpose: Main product image shown in listings
• Dimensions: Recommended 1200x630px (16:9 ratio)
• Format: JPG or PNG
• Max size: 5MB
• Tips:
  • Use high-quality mockups
  • Show the product in use
  • Maintain brand consistency

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Gallery Images (optional)

• Click Add Image in Gallery section
• Drag to reorder
• Shows in slideshow on product page
• Use for:
  • Product previews
  • Screenshots
  • Sample pages
  • Social proof (testimonials as images)

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Step 6: Product Variants

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When to Use Variants

• Different tiers (Basic, Pro, Premium)
• License types (Personal, Commercial)
• File formats (Figma, Sketch, Adobe XD)

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Creating Variants

1. Scroll to Product Variants section
2. Click Add Variant
3. For each variant:
   • Name: E.g., “Pro License”
   • Description: What makes this different
   • Price: Can be different from base price
   • File: Upload variant-specific file (optional)
   • Thumbnail: Variant-specific image (optional)

Base Product: "UI Design Kit"

Variant 1:
- Name: Personal License
- Price: $49
- File: ui-kit-personal.zip

Variant 2:
- Name: Commercial License
- Price: $149
- File: ui-kit-commercial.zip (includes extended license)

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Step 7: Branding & Colors

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Custom Color Scheme

• Primary Color: Main buttons and CTAs
• Background Color: Page background
• Text Color: Body text
• Accent Color: Links and highlights

1. Click color picker for each option
2. Enter hex code (e.g., #FF5733)
3. Or use visual color picker
4. Preview updates in real-time

• Product has specific branding (e.g., course about nature → green colors)
• Different product lines (e.g., music products → purple, business products → blue)
• Special promotions or seasonal offerings

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Step 8: Advanced Settings

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Product Questions

1. Navigate to Product Questions section
2. Click Add Question
3. Configure:
   • Question text: E.g., “What’s your skill level?”
   • Type: Text, dropdown, radio, checkbox
   • Required: Toggle if mandatory
   • Options: For dropdown/radio/checkbox

• Skill level for course customization
• Company name for invoices
• Use case to improve product
• Social media handles for community access

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Upsells

1. Go to Upsells section
2. Select upsell product from dropdown
3. Set discount (optional): “Get 20% off Premium Course”
4. Configure:
   • Offer text: “Upgrade to Premium?”
   • Primary button: “Yes, Upgrade”
   • Secondary button: “No thanks”

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Discounts

• Link to discount codes created in Discounts section
• Set product-specific promotions
• Time-limited offers

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Step 9: Publishing & Visibility

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Publication Status

• Not visible to customers
• Only you can see it
• Perfect for setting up and testing

• Visible to customers at product URL
• Appears in your store/creator page (if enabled)
• Ready for sales

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Toggle Published

1. Scroll to top of product editor
2. Toggle Published switch
3. Save changes

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Step 10: Get Your Product Link

• https://pocketsflow.com/p/your-product-slug
• Share on social media, email, website

• https://pocketsflow.com/checkout/[product-id]
• Skip product page, go straight to checkout
• Great for email campaigns

• Click Copy Link button
• Share via integrated social buttons
• Embed in bio links or course platforms

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Testing Your Product

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Test Checklist

• Success: 4242 4242 4242 4242
• Decline: 4000 0000 0000 0002
• Requires authentication: 4000 0027 6000 3184

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Product Settings Reference

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All Available Fields

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Common Issues

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File Upload Fails

• Check file size (must be under 2GB)
• Use stable internet connection
• Try different browser
• Compress ZIP files
• Split large files into parts

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Slug Already Taken

• Try adding numbers: my-product-2024
• Use more specific names: complete-bundle → complete-social-media-bundle
• Check your existing products for duplicates

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Thumbnail Not Displaying

• Verify image format (JPG or PNG only)
• Check file size (under 5MB)
• Try different image
• Clear browser cache

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Next Steps

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Product Optimization Tips

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Increase Conversions

1. Strong headline: Focus on outcomes, not features
2. Social proof: Add testimonials as gallery images
3. Clear CTA: Use action-oriented button text (“Get Instant Access”)
4. Transparent pricing: Show value vs. price comparison
5. FAQ section: Address common objections in description

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Pricing Strategy

• Anchor pricing: Show original price crossed out with discount
• Value stack: List everything included ($500 value for$99)
• Scarcity: Time-limited or quantity-limited offers
• PWYW for launches: Let early customers set their price
• Tiered pricing: Use variants for Basic/Pro/Premium

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File Delivery Best Practices

• ZIP everything: Single download vs. multiple files
• Include README: Text file with instructions and links
• Version files: Include version number in filename
• Provide manifests: List of all included files
• Bonus content: Add extra value beyond description

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Analytics & Monitoring

1. Dashboard: View sales, revenue, and customer count
2. Product Stats: Conversion rate, visitor count, click rate
3. Revenue Trends: Daily, weekly, monthly sales graphs
4. Customer Feedback: Read reviews and product questions