Posts
Write and publish updates, announcements, and long-form emails.
Subscribers
Manage who is on your email list and their subscription status.
Email settings
Configure your sender identity and default sending behavior.
How subscribers are created
Your subscriber list can grow from several sources:- Checkout opt-ins — buyers who agree to receive updates when they purchase. A completed sale can automatically add the buyer to your audience (tagged as a customer), which also powers purchase-based automations.
- Link in bio forms — visitors who subscribe from your Link in bio (popup or embedded form).
- Manual additions or imports — contacts you add directly, only where they’ve given permission.
- Email address.
- Basic metadata such as when and how they joined.
- Their current status — active vs. unsubscribed.
Subscribers who opted out are never silently re-subscribed by a later purchase or
import. Opt-out is respected across every source.
Legal and consent basics
When managing your list:- Only email people who have explicitly opted in.
- Honor unsubscribe requests immediately — Pocketsflow handles the technical unsubscribe, but your practices should respect it too.
- Be mindful of local regulations (for example, GDPR and CAN-SPAM) in what you send and how often.
Working with Posts
The Posts section is where you draft and publish newsletter content. Typical uses:- Announcing a new product, subscription, or launch.
- Sharing educational content to stay top-of-mind.
- Updating existing customers about improvements and changes.
1
Create a new post
Go to Posts in the sidebar and create a new post.
2
Write it
Add a title (this becomes the subject line — make it earn the open) and the
body, short or long-form.
3
Choose delivery
Decide whether to send it as an email to subscribers or save it as a
draft for later.
4
Publish or schedule
Publish now or schedule, depending on the options in your account.
- Lead with a strong subject line and opening sentence.
- Focus each post on one primary topic or call-to-action.
- Include clear links to a product, your Link in bio, or another key resource.
Managing subscribers
In Subscribers you can typically:- Browse your active subscribers.
- See when and how each joined.
- Filter by status (active vs. unsubscribed).
- Add a subscriber manually when someone gives explicit permission.
- Remove or suppress a subscriber on request, outside the normal unsubscribe flow.
- Export or analyze your list with other tools, if supported.
Configuring email settings
The Email settings section controls how your emails appear:- From name — the name recipients see in their inbox.
- From / reply-to address — where replies go.
- Footer information — legal text or business details at the bottom of emails.
- Default sending behavior — for example, whether new posts email all subscribers by default.
Connecting newsletter to your Link in bio
Your Link in bio and newsletter reinforce each other:- Place a newsletter signup on your Link in bio so people can subscribe without buying.
- Mention your Link in bio in emails as the “home base” where subscribers find your latest offers.
- Turn key posts or free resources into products featured on your page.
Sending responsibly and avoiding spam issues
To keep deliverability healthy:- Start with warm audiences — people who already know you or just purchased.
- Avoid frequent, low-value sends.
- Use clear subjects; avoid misleading or spammy language.
- Make the unsubscribe link easy to find.
Troubleshooting
If subscribers report “I’m not getting your emails”:- Ask them to check spam/junk and mark your message “Not spam.”
- Suggest adding your from address to their contacts.
- In Subscribers, confirm their status is still active.
- In Email settings, confirm your sender details are valid and verified.
What’s next
- To grow your list, set up a signup on your Link in bio.
- To verify a sending domain, see Custom domains.
- To turn purchases into audience, see Create a product.