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Page templates help you ship beautiful, effective product pages without starting from scratch. This guide explains how templates work and how to choose and customize the right one for each product.

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What are page templates?

Each page template comes with:
  • A default layout of sections (hero, benefits, content, FAQs, testimonials, etc.).
  • Recommended ordering and copy patterns for specific use cases.
  • Sensible defaults for typography and spacing.
You can adapt templates to match your brand and product while keeping a proven structure underneath.

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Choosing a template

When creating or editing a product:
  1. Open the Page template or Layout section.
  2. Browse available templates, such as:
    • Course – ideal for structured learning with curriculum sections.
    • Guide – for eBooks, playbooks, and written resources.
    • Template – for Notion templates, design files, and similar assets.
    • Community – for memberships and online communities.
  3. Preview a template and confirm it supports the sections you need.
You can switch templates later, but major changes may require re-entering some content.

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Customizing sections

Within a template, you can generally:
  • Edit headings, subheadings, and body text.
  • Reorder or toggle sections (for example, show/hide testimonials).
  • Replace images, icons, and call-to-action labels.
Best practices:
  • Keep the hero section focused on the primary outcome.
  • Use bullets to describe what’s included.
  • Include at least one section answering “Who is this for?” and “What do I get?”.

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Matching your brand

Templates inherit your global branding settings (colors, logo, typography) from your Pocketsflow account. For a consistent brand:
  • Upload your logo and brand colors in account or site settings.
  • Use a small set of consistent accent colors.
  • Reuse phrasing across product pages for similar offers.
For more on colors and branding in the docs themselves, see Pocketsflow Docs theming and your main marketing site.

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Testing and iteration

Treat templates as a starting point, not a constraint.
  • Preview the page on both desktop and mobile.
  • Run small copy experiments:
    • Try different headlines or benefit bullets.
    • Adjust section ordering to see what converts best.
  • Use your analytics tools to compare performance across variations.

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What’s next

  • To configure the checkout experience attached to your pages, see Checkout page.
  • To maximize revenue per visitor, add Upsells & bundles to your flow.