The three patterns
Order bump
A small add-on shown on the checkout page itself — a checkbox the buyer
ticks before paying. Adds to the same order.
Upsell
An offer shown after the initial purchase decision — “add this for $9.”
A second, one-click purchase.
Bundle
A single product that includes multiple items at one combined price.
When to use which
Designing effective upsells and bumps
Good add-ons:- Are clearly related to the main product.
- Make the main product work better or faster (templates for a course, worksheets for a guide, a setup call for a tool).
- Are an easy yes or no — no new decision fatigue.
- Are priced as a genuine “why not” relative to the main purchase.
- Main: course → Bump/Upsell: templates, worksheets, or a Notion tracker.
- Main: template pack → Upsell: a coaching call or an implementation review.
- Main: eBook → Bump: the audio version.
Configuring order bumps and upsells
1
Open the main product
Go to the product you want to attach add-ons to.
2
Add the offer
In the checkout / post-purchase settings, choose which product to offer as an
order bump (on the checkout page) or an upsell (after checkout).
3
Set pricing
Set the add-on’s price, including any special discount that only applies inside
this flow.
4
Write tight copy
In one or two lines say what it is, why it pairs with the main offer,
and how much extra it costs.
5
Preview as a buyer
Walk the whole flow in an incognito window before going live.
An order bump adds to the same order. An upsell is a separate one-click
purchase after the first payment, so it’s recorded as its own order and attributed
back to the original purchase for reporting.
Creating bundles
Bundles combine multiple products into a single purchase.1
Create a bundle product
Make a new product that represents the bundle.
2
Include the components
Add the files, links, or products the bundle contains.
3
Price the bundle
Set a combined price and highlight the total value if bought separately, so the
saving is obvious.
4
Explain it on the page
Use the product page to say who the bundle is for, what’s included, and how
buyers access each component. See Page templates.
Measuring performance
Use Analytics and your orders to watch:- Attach rate — how often buyers accept a bump or upsell.
- Impact on primary conversion — did adding the offer lower checkout completion? If so, it may be costing more than it earns.
- Revenue contribution — how much extra revenue the add-ons generate, and average order value over time.
What’s next
- To design the pages and checkout that present these offers, see Page templates and Checkout page.
- To turn add-ons into recurring revenue, see Subscriptions.
- To understand how upsell and bundle revenue shows up, see Orders & customers and Analytics.