Upsells vs bundles
- Upsell – an additional offer after the initial purchase decision (for example, “Add this bonus for $9”).
- Order bump – a small add-on surfaced directly on the checkout page.
- Bundle – a single product that includes multiple items at a combined price.
Designing effective upsells
Good upsells:- Are clearly related to the main product.
- Make the main product work better or faster.
- Are easy to say “yes” or “no” to without confusion.
- Main: course → Upsell: templates or worksheets.
- Main: template pack → Upsell: coaching call or implementation review.
Configuring upsells and order bumps
In the Pocketsflow dashboard:- Open the main product you want to attach upsells to.
- Go to the Upsells or Post-purchase section.
- Choose which products to offer as:
- Upsells after checkout.
- Order bumps on the checkout page.
- Set pricing and any special discounts specific to the upsell flow.
- Write concise copy that explains:
- What the add-on is.
- Why it pairs well with the main offer.
- How much extra it costs.
Creating bundles
Bundles combine multiple products into a single purchase.- Create a new Bundle product (or similar).
- Select which existing products or assets are included.
- Set bundle pricing:
- Highlight the total value if bought separately.
- Make the bundle a no-brainer for your ideal buyers.
- Use the product page to explain:
- Who the bundle is for.
- What’s included.
- How buyers access each component.
Measuring performance
Use your analytics to monitor:- Attach rate – how often buyers accept upsells or order bumps.
- Impact on conversion – avoid overloading checkout with too many decisions.
- Revenue contribution – how much extra revenue upsells generate.
What’s next
- To design the pages that present these offers, see Page templates.
- To understand how upsell revenue shows up in your reporting, see Analytics.