Key metrics
While the exact set of metrics may evolve, you can expect to see views such as:- Revenue – total and by product, over time.
- Orders – count of successful purchases.
- Average order value (AOV) – how much an average customer spends per order.
- Conversion rate – how many visitors convert to buyers.
- Subscription metrics – monthly recurring revenue (MRR), churn, and retention, where applicable.
- Which products are driving most of my revenue?
- Did my new sales page improve conversion?
- How healthy is my subscription business?
Filters and breakdowns
Analytics often include filters such as:- Date range.
- Product or product group.
- Country or region.
- Compare performance before and after a launch or promotion.
- Focus on specific segments of your audience.
Using analytics to iterate
Some common workflows:- Optimize a page – tweak copy or layout on a product page, then monitor conversion and AOV over the following weeks.
- Test pricing – try alternative price points and watch how revenue and conversion respond.
- Evaluate upsells – track attach rates and revenue from upsell offers versus their impact on primary conversion.
Exporting data
If you need to analyze data in external tools:- Use any available export features (for example, CSV exports from Orders or analytics views).
- Combine with your accounting exports for a complete picture.