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Coupons and promotions help you run campaigns, reward loyal customers, and experiment with pricing. This guide focuses on how to structure offers so they’re clear and sustainable.

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Types of discounts

Common patterns include:
  • Percentage off – for example, 20% off the regular price.
  • Fixed amount off – for example, $10 off.
  • Free trial or initial period discount – for subscription offers.
Check your dashboard to see which options are currently available.

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Creating a coupon

  1. In the Pocketsflow dashboard, go to Coupons or Promotions.
  2. Click New coupon.
  3. Configure:
    • Code (for example, LAUNCH20).
    • Discount type and amount.
    • Eligible products.
    • Start and end dates, if time-limited.
    • Usage limits per customer or overall.
  4. Save and share the code with your audience.

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Best practices

  • Avoid stacking too many discounts—it can confuse buyers and erode margins.
  • Make expiry dates clear in your marketing.
  • Use short, memorable codes that match the campaign.

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Tracking promotion performance

Use your analytics and orders export to:
  • See how many orders used each code.
  • Compare revenue with and without promotions.
  • Understand whether discounts are attracting new buyers or mainly subsidizing existing ones.