Skip to main content
Price steps reward the people who buy first. Your product page shows how many spots are left at the current price and what comes next: 23 of 50 left at 49,then49, then 79. When the step sells out or its date passes, the next price applies by itself.
Early-bird price steps are part of the Growth plan and above.
1

Add the steps

In the product editor, Checkout step → Launch pricing, click Add steps (or use Launch pricing → Early-bird). Add up to five steps.
2

Set each step

Each step has a price below the product’s price, and a number of buyers, an end date, or both. Prices go up from one step to the next. After the last step, buyers pay the product’s own price.
3

Launch

The editor previews what buyers see: First 50 buyers 49,next10049, next 100 59, then $79. Watch each step fill up on the Early-bird tab.

​
How it works

  • The price in effect. The first step that still has spots and has not ended is the price. It is the price, not a discount, so the checkout shows it as the product’s price with an Early-bird price line.
  • No overselling. A spot is taken the moment a buyer starts the checkout and held for them for 20 minutes while they pay. Two buyers racing for the last spot can never both get it: the second one gets the next price. A spot that is not paid within 20 minutes goes back on sale.
  • Late payments are honoured. A buyer who saw the early-bird price and pays after their 20 minutes is still charged that price and counted, so a step can end one or two over its limit when payments were already in flight. It never sells more than that.
  • One spot per buyer at a time. Applying a code or adding an order bump keeps the buyer’s spot instead of taking another.
  • Dates end on time. A step with an end date closes at that minute, with nothing to switch off.
  • Discounts. A live flash sale, fair pricing or a discount code is taken off the early-bird price. Only one discount applies.
  • Needs a fixed price. Steps work on products without variants and not on pay what you want.
  • Editing. Change prices, limits and dates at any time; the counts of steps you keep are kept. Turning the steps off goes back to the product’s price at once.

​
API

Set steps with PUT /products/{id}/price-steps and read them with GET /products/{id}/launch-pricing or GET /pricing/early-bird. See Launch pricing API.