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A launch works because the offer ends. An evergreen funnel usually has no real end: someone who joins today and someone who joined last month see the same price forever. A personal deadline gives every person their own window. Their clock starts when they join your list (or claim a lead magnet, or enter an automation), your emails count it down, and the product page and checkout honour it. When their window closes, the offer is gone for them.
Personal deadlines are part of the Pro plan and above.

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Set it up

1

Create a deadline

Go to Deadlines → New deadline. Pick a fixed-price product, the length of the window (72 hours by default) and the offer: a percentage off, an amount off, or a set price.
2

Choose what happens after

When the window ends the person pays full price, or a smaller lasting discount you set.
3

Choose what starts the clock

  • Joins your audience — they subscribe from your creator page, a form or the API.
  • Claims a lead magnet — they get a free product you choose.
  • Enters an automation — they start an automation you choose.
Someone who was already on your list starts their clock with the first email that mentions the deadline.
4

Add the merge tags to your emails

The tags work in the subject line too: Your offer {{deadline:<id>}}.

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How the offer is enforced

The personal link carries a signed token that tells your store who the visitor is. The product page then shows their own countdown and their price, and checkout charges it.
  • Server-side. The window, the price and whether the offer was used live on our servers. Clearing cookies or opening an old link never brings an expired offer back.
  • Once. After someone buys at the offer price, the offer is used up.
  • Never restarts. Joining again, claiming another lead magnet or a second trigger keeps the original end time.
  • Anonymous visitors see your normal price.
Changing the length of a deadline only affects people whose clock starts after the change. A set-price offer applies to the product’s own price, not to its variants; percentage and amount offers apply to variants too. Discount codes still apply on top of the offer price.

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From the API

Create deadlines with POST /personal-deadlines, start someone’s clock from your own signup flow with POST /personal-deadlines/{id}/start, and get their personal link with GET /personal-deadlines/{id}/link. See Unique coupons and personal deadlines.