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Social proof shows buyers that real people buy your product. Every number is real: it comes from your paid orders and your product’s reviews. Nothing is estimated, rounded up or made up.
Checkout social proof is part of the Growth plan and above.

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What buyers can see

Purchase count

“14 people bought this in the last 24 hours” (or “in the last 7 days”), under the price. Hidden until it reaches your minimum.

Recent purchase notice

“Someone in Lyon bought this · 2h ago”, once per visit, for a few seconds. City or country only.

Review stars

The average rating and the number of reviews, from your product’s real reviews.

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Turn it on

In the product editor, open the Checkout step and find Social proof. Switch on Show social proof at checkout, then choose:
  • Purchase count: the window (last 24 hours or last 7 days) and the minimum (default 3). Below the minimum the checkout shows nothing, never a smaller number.
  • Recent purchase notice: on or off.
  • Review stars: on or off.

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What counts

  • Only paid, live orders of this product. Test-mode orders and refunded orders never count.
  • The recent-purchase notice shows a city only when the payment recorded one, otherwise the country. It never shows a name, an email or an amount, and it is held back below your minimum too, so a single sale can’t point at one buyer.
  • Stars average your product’s live reviews.
  • Numbers refresh about once a minute.
If your plan no longer includes social proof, the checkout stops showing it and your settings are kept.

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For developers

Read or change the settings with your API key (GET / PUT /social-proof/products/{id}/settings), and read the same aggregate numbers the checkout shows from the public GET /social-proof/products/{id}. See Post-purchase offers & social proof API.