Skip to main content
A flash sale is a discount with a start and an end. While it runs, your product page and checkout show the sale price next to the struck-through price, and a countdown to the end: Launch week · 30% off · Ends in 02:14:33.
Flash sales are part of the Growth plan and above.
1

Create the sale

Go to Launch pricing → Flash sales and click New flash sale. Give it a name, a discount (a percent from 1 to 90, or an amount off), a start and an end. A sale can last up to 90 days.
2

Pick what is on sale

Your whole store, or only the products you choose. The dialog previews what buyers will pay.
3

Announce it (optional)

From the sale’s menu, Announce by email drafts an email to your audience with a button to your store. Nothing is sent until you review it and send or schedule it from Emails, so your sender, send allowance and unsubscribe rules apply as usual.

​
How it works

  • On time, by itself. A sale is live from its start to its end. Prices are worked out from the clock every time a buyer opens a page or a checkout, so the sale starts and ends on the minute with nothing to switch off.
  • The countdown. The product page and the checkout count down to the end. When it reaches zero, the checkout prices the order again at the regular price before the buyer can pay.
  • One discount per order. If several sales are live, or the buyer also qualifies for fair pricing or enters a discount code, they get the single best price. Discounts never stack. See how prices are worked out.
  • Never free, never under 1.00. A flash sale cannot take a price below 1.00 in your currency or make an order free (use a 100% discount code for that).
  • Early-bird prices. On a product with price steps, the sale discount is taken off the early-bird price in effect.
  • Results. Each sale shows the orders and revenue it brought in. Every order records the sale in pricing.flashSale.
  • Ending early or deleting. Edit the end date, or delete the sale. Orders already made keep their record.
  • Not on pay what you want or subscriptions. Buyers pick their own price on pay-what-you-want products, and subscription prices are not changed.

​
How prices are worked out

Every price is worked out on our server with one rule, the same on the product page, the checkout, the receipt, the order and the order.completed webhook:
  1. The price in effect: the lowest of the product’s price, the early-bird step’s price while a step is open, and the buyer’s own personal-deadline offer.
  2. One discount, the best for the buyer: among the live flash sales, fair pricing for the buyer’s country and the code they entered. Ties go to the code, then the flash sale, then fair pricing.
  3. Limits: automatic discounts (flash sales and fair pricing) never go under 1.00 or make an order free.

​
API

Create and manage sales with /flash-sales (API key). See Launch pricing API.