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Benchmarks (Pro plan and above) compare your store with stores like it. Open Analytics → Benchmarks, or look at the Benchmarks card on your dashboard.

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What is compared

All four use the last 90 days of live sales. For each metric you see your value, the median of similar stores and the middle half of them (25th to 75th percentile), and where you stand: top 25%, above the median, below it, or bottom 25%. Every metric below the median comes with one concrete next step and a link to the Pocketsflow feature that helps (abandoned checkout emails, order bumps and upsells, clearer product pages, or resending to people who did not open).

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Who you are compared with

Stores are grouped by revenue over the last 90 days (under 1k,1k, 1k to 10k,10k, 10k to 50k,50k, 50k to 250k,250k, 250k and up) and, when there are enough of them, by kind of store: digital products, courses or subscriptions (whatever brought in most of your revenue). Average orders are compared in US dollars and shown in your account currency at the day’s rate.

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Privacy

No store ever sees another store’s numbers:
  • a group is only shown when it has at least 10 stores, and each metric only when at least 10 of them have it — otherwise you see “Not enough similar stores yet”;
  • only the 25th percentile, median and 75th percentile are ever computed and stored — never a store’s own value, a minimum or a maximum;
  • store counts are rounded down to a multiple of 5;
  • test-mode sales, banned stores, stores confirmed as fraud and our own test stores are left out of every group.
Benchmarks are recomputed every night.

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From the API and AI tools

GET /benchmarks with an API key, or the MCP tool get_benchmarks. See the endpoint reference. Below the Pro plan it answers 403 FEATURE_LOCKED.