> ## Documentation Index
> Fetch the complete documentation index at: https://docs.pocketsflow.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Upsells & bundles

> Increase average order value by offering upsells, order bumps, and bundles in Pocketsflow.

Upsells and bundles help you earn more from every customer without needing more
traffic. This guide covers the three patterns, when to use each, how to configure
them, and how to measure whether they're helping or hurting.

## The three patterns

<CardGroup cols={3}>
  <Card title="Order bump" icon="square-check">
    A small add-on shown **on the checkout page** itself — a checkbox the buyer
    ticks before paying. Adds to the same order.
  </Card>

  <Card title="Upsell" icon="arrow-up-right-dots">
    An offer shown **after** the initial purchase decision — "add this for \$9."
    A second, one-click purchase.
  </Card>

  <Card title="Bundle" icon="boxes-stacked">
    A single product that **includes multiple items** at one combined price.
  </Card>
</CardGroup>

You can combine all three: an order bump on checkout, an upsell after payment, and
bundles as standalone higher-value products. The art is doing it without
overwhelming the buyer.

## When to use which

| Goal                                                   | Reach for        | Why                                                |
| ------------------------------------------------------ | ---------------- | -------------------------------------------------- |
| Nudge a cheap, obvious add-on at the moment of payment | **Order bump**   | Zero extra friction; it's already in front of them |
| Offer something bigger once they've committed          | **Upsell**       | The hardest "yes" (the first purchase) is done     |
| Package related products into one purchase             | **Bundle**       | Raises perceived value and simplifies the choice   |
| Increase average order value without more ads          | Any of the three | More revenue per existing visitor                  |

## Designing effective upsells and bumps

Good add-ons:

* Are **clearly related** to the main product.
* Make the main product **work better or faster** (templates for a course,
  worksheets for a guide, a setup call for a tool).
* Are an easy **yes or no** — no new decision fatigue.
* Are priced as a genuine "why not" relative to the main purchase.

Examples:

* Main: course → Bump/Upsell: templates, worksheets, or a Notion tracker.
* Main: template pack → Upsell: a coaching call or an implementation review.
* Main: eBook → Bump: the audio version.

<Warning>
  More offers is not more money. Stacking too many decisions onto checkout lowers
  your **primary** conversion. Start with one strong bump or one upsell, measure,
  then add more only if the numbers hold.
</Warning>

## Configuring order bumps and upsells

<Steps>
  <Step title="Open the main product">
    Go to the product you want to attach add-ons to.
  </Step>

  <Step title="Add the offer">
    In the checkout / post-purchase settings, choose which product to offer as an
    **order bump** (on the checkout page) or an **upsell** (after checkout).
  </Step>

  <Step title="Set pricing">
    Set the add-on's price, including any special discount that only applies inside
    this flow.
  </Step>

  <Step title="Write tight copy">
    In one or two lines say **what** it is, **why** it pairs with the main offer,
    and **how much** extra it costs.
  </Step>

  <Step title="Preview as a buyer">
    Walk the whole flow in an incognito window before going live.
  </Step>
</Steps>

<Note>
  An order bump adds to the **same** order. An upsell is a **separate** one-click
  purchase after the first payment, so it's recorded as its own order and attributed
  back to the original purchase for reporting.
</Note>

## Creating bundles

Bundles combine multiple products into a single purchase.

<Steps>
  <Step title="Create a bundle product">
    Make a new product that represents the bundle.
  </Step>

  <Step title="Include the components">
    Add the files, links, or products the bundle contains.
  </Step>

  <Step title="Price the bundle">
    Set a combined price and highlight the total value if bought separately, so the
    saving is obvious.
  </Step>

  <Step title="Explain it on the page">
    Use the product page to say who the bundle is for, what's included, and how
    buyers access each component. See [Page templates](/selling/page-templates).
  </Step>
</Steps>

<Tip>
  Make a bundle a no-brainer: if the parts total $80, pricing the bundle at $49 with
  the \$80 struck through converts far better than a vague "great value." Show the
  math.
</Tip>

## Measuring performance

Use [Analytics](/operations/analytics) and your orders to watch:

* **Attach rate** — how often buyers accept a bump or upsell.
* **Impact on primary conversion** — did adding the offer lower checkout
  completion? If so, it may be costing more than it earns.
* **Revenue contribution** — how much extra revenue the add-ons generate, and
  average order value over time.

If an upsell hurts primary conversion, simplify: fewer offers, clearer copy, a
smaller price gap.

## What's next

* To design the pages and checkout that present these offers, see
  [Page templates](/selling/page-templates) and [Checkout page](/selling/checkout-page).
* To turn add-ons into recurring revenue, see [Subscriptions](/selling/subscriptions).
* To understand how upsell and bundle revenue shows up, see [Orders & customers](/operations/orders-and-customers) and [Analytics](/operations/analytics).