> ## Documentation Index
> Fetch the complete documentation index at: https://docs.pocketsflow.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Attribution survey

> Ask "How did you hear about us?" on the thank-you page and see which channels bring sales, including the ones links can not track.

Tracked links show which posts, bios and ads bring sales. But many buyers
come from places a link can't follow: a podcast, a friend, a talk, a forum.
The attribution survey asks them, right after they pay, with one question on
the thank-you page.

The attribution survey is part of the **Growth** plan and above.

<Steps>
  <Step title="Set the question">
    Go to **Grow → Attribution survey → Edit question**. Keep the default
    "How did you hear about us?" or write your own, and list up to 12
    answers. Link an answer to a tracked-link channel (Instagram, YouTube,
    Email…) to compare the two in the report.
  </Step>

  <Step title="Turn it on">
    Switch on **Ask on the thank-you page**. Every buyer sees the question
    under their receipt. One tap saves their answer; **Other** opens a short
    text box.
  </Step>

  <Step title="Read the report">
    See how many buyers were asked, how many answered, and each answer's
    share and revenue, next to your tracked links' sales for the same dates.
  </Step>
</Steps>

## The report

| Number | What it means |
| - | - |
| Buyers asked | Paid orders whose buyer saw the question. |
| Answers | How many of them answered. |
| Response rate | Answers ÷ buyers asked. |
| Revenue from answers | What those orders paid, in your account currency, like the dashboard's Revenue. Refunded and test orders are left out. |

For each answer you get its share of answers, the revenue of the orders that
gave it and, for answers linked to a channel, the sales your tracked links of
that channel recorded over the same dates. Answers no link can track (a
podcast, a friend) say so.

The **In their own words** card lists the most common "Other" answers.

## Good to know

* The answer is saved on the order. Renaming an answer keeps its past
  answers; removing one keeps them in the report under their old name.
* A buyer can change their answer for 30 days after buying.
* Below Growth, the question stops showing. Answers you collected stay in
  the report.

## Developers

Use the API (`/attribution-survey`) or the MCP tools `get_attribution_survey`,
`update_attribution_survey` and `get_attribution_report`. See
[Attribution survey API](/api-reference/attribution-survey).


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